# TalentXi > Programmatic recruitment advertising built by the inventor of the category. Real-time bidding, AI job creative, and unified recruitment media data — no ATS integration required. TalentXi is the operating platform built on the original programmatic recruitment advertising patent (U.S. Patent US20070162323A1), later licensed by Indeed and LinkedIn. Unlike Appcast, Joveo, and Recruitics — which rebid CPA across job-board inventory — TalentXi runs true real-time bidding (RTB) across CTV, display, audio, DOOH, and in-game inventory through DSPs including The Trade Desk, Amazon Ads, and Beeswax. It optimizes toward hires, ramp, and retention rather than clicks or applies, and runs on existing employer data or a standard XML feed. ## Pages - [About](/about): The story behind TalentXi — founded by the inventor of programmatic recruitment advertising, Jason Gorham. - [How We Help](/solutions): Four solutions on one platform — market-data media plans, AI-generated job creative, real programmatic buying, and unified recruitment data. - [Case Study](/case-study): Healthcare hiring platform cut cost per applicant 69% in 60 days by retargeting warm candidates. - [How We Compare](/compare): TalentXi vs Appcast, Joveo, and Recruitics on bidding model, channels, transparency, and integration. - [Resources](/resources): Case studies, vendor comparisons, DSP explainer, and FAQs on programmatic recruitment advertising. - [Press](/press): Announcements from TalentXi. - [Press Release: Platform Launch](/press-release): TalentXi launches the first true programmatic recruitment advertising platform. - [Press Release: Healthcare Case](/press-release-healthcare): Healthcare hiring platform cuts applicant acquisition cost 69% in 60 days. ## Optional - [Privacy Policy](/privacy) - [Terms of Service](/terms) - [Cookie Policy](/cookie-policy)