# TalentXi > Programmatic recruitment advertising built by the inventor of the category. Real-time bidding, AI job creative, and unified recruitment media data — no ATS integration required. TalentXi is the operating platform built on the original programmatic recruitment advertising patent (U.S. Patent Application US20070162323A1). Unlike Appcast, Joveo, and Recruitics — which rebid CPA across job-board inventory — TalentXi runs true real-time bidding (RTB) across CTV, display, audio, DOOH, and in-game inventory through enterprise DSPs. It optimizes toward hires, ramp, and retention rather than clicks or applies, and runs on existing employer data or a standard XML feed. ## Pages - [About](/about): A guided tour of the TalentXi workspace — campaigns, AI creative, live bidding, and outcomes dashboards. - [Leadership](/about/leadership): Jason Gorham (Founder & CEO, inventor of programmatic recruitment advertising) and Wade W. Pierson (Executive Advisor). - [Patent & History](/patent-history): The story of U.S. Patent US20070162323A1 — the original programmatic recruitment advertising patent. - [Articles](/articles): Analysis, case studies, and playbooks on programmatic recruitment advertising. - [How We Help](/solutions): Four solutions on one platform — market-data media plans, AI-generated job creative, real programmatic buying, and unified recruitment data. - [XiBid](/xibid): The Zero Waste Job Ad Optimizer — reads your XML job feed and runs open roles as digital ads across the open web; filled reqs stop spending automatically. - [Careers](/careers): Open roles at TalentXi — Chief of Staff and AdTech / MarTech Account Manager (independent contractor role owning client programmatic advertising campaigns across DSPs and job distribution channels). - [Programmatic Job Advertising](/programmatic-job-advertising): Pillar guide — what programmatic job advertising is, how it works, what it costs, which channels it buys, what programmatic recruitment software should do, and how to choose a platform. - [How Programmatic Recruitment Advertising Works](/how-programmatic-recruitment-advertising-works): Step-by-step guide to real-time bidding, DSPs, campaign mechanics, and why pay-per-click job distribution is not programmatic. - [Click Fraud Protection & Fake Job Applicants](/reduce-fraud): What click fraud protection is and how to stop fake job applicants. Covers recruitment ad fraud (click fraud, invalid traffic, fake and AI-generated job applicants) and how TalentXi reduces it with pre-bid IVT filtering, post-click validation, publisher-level transparency, no crawlable job posting URL, and optimization toward confirmed hires. - [Case Study](/case-study): Healthcare hiring platform cut cost per applicant 69% in 60 days by retargeting warm candidates. - [Best Programmatic Job Advertising Platforms](/compare): Buyer's guide comparing TalentXi, Indeed, Appcast, Joveo, and Recruitics on bidding model, channel reach, pricing transparency, optimization goal, fraud control, and onboarding cost. - [Book Preorder](/book): "Every Sponsored Job Ad on Indeed and LinkedIn Runs on My Invention" by Jason S. Gorham — coming Fall 2026. - [Resources](/resources): Case studies, vendor comparisons, DSP explainer, and FAQs on programmatic recruitment advertising. - [Press](/press): Announcements from TalentXi. - [What Is Programmatic Recruitment?](/blog/what-is-programmatic-recruitment): Definition and mechanics of programmatic recruitment, how it differs from job board distribution and pay-per-click job posting, and what it optimizes toward. - [What Is A Performance Hiring Platform?](/blog/what-is-a-performance-hiring-platform): What a performance hiring platform is — recruitment advertising measured on hires rather than delivery — the data layers behind it, and how it differs from an ATS or job distribution tool. - [Programmatic Job Advertising Software: Buyer's Guide](/blog/programmatic-job-advertising-software-buyers-guide): What programmatic job advertising software should do, the five questions that separate vendors, pricing models, demo warning signs, and where to request a demo and pricing. - [Where Our Data Comes From](/blog/where-our-data-comes-from): The data chain behind a TalentXi campaign — starting from your employer data or XML feed, audiences built from candidate and employee-performance signals, verified DSP inventory, and pre-bid fraud filtering that keeps fake applicants out. - [Invalid Traffic In Recruitment Advertising](/blog/invalid-traffic-in-recruitment-advertising): What invalid traffic is, where it comes from in job advertising, and why pre-bid filtering beats post-invoice credits. - [Cost Per Applicant Vs Cost Per Qualified Applicant](/blog/cost-per-qualified-applicant): How to calculate cost per qualified applicant and why cost per applicant alone misleads. - [How We Reduce Your Cost Per Applicant](/how-we-reduce-cost-per-applicant): The levers TalentXi uses to lower cost per applicant — impression-level bidding, pre-bid invalid traffic filtering, budget concentrated where it converts, and publisher-level reporting. - [Job Boards Vs Programmatic Job Advertising](/blog/job-boards-vs-programmatic-job-advertising): Job boards sell space to active searchers; programmatic buys open-web impressions through a DSP to reach people who are not searching. - [How Your Job Ads Affect 90-Day Turnover](/blog/90-day-turnover-and-your-job-ads): Why early attrition is partly a media-buying outcome and how to close the loop from hire back to source. - [Q4 Hiring Surge Advertising Plan](/blog/q4-hiring-surge-advertising-plan): Planning seasonal recruitment media around peak Q4 auction pricing and the cheaper January window. - [How To Plan A Recruitment Advertising Budget](/blog/recruitment-advertising-budget-planning): Building a budget backwards from hires and conversion rates instead of last year's number plus a percentage. - [Press Release: Platform Launch](/press-release): TalentXi launches the first true programmatic recruitment advertising platform. - [Press Release: Healthcare Case](/press-release-healthcare): Healthcare hiring platform cuts applicant acquisition cost 69% in 60 days. ## Optional - [Privacy Policy](/privacy) - [Terms of Service](/terms) - [Cookie Policy](/cookie-policy)