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What Equal Spend Gets You

Same Budget, Same Jobs, Different Outcomes

The only two numbers that matter: what you spent, and what you actually got for it.

What is programmatic job advertising and why it differs from pay-per-click job boards →

How to choose a programmatic job advertising platform: types, cost structure and launch steps →

Side-by-side comparison of 30-day recruitment advertising spend and hiring outcomes across TalentXi, programmatic job-distribution vendors, and job boards
Metric — 30 days, equal budgetTalentXiProgrammatic job distributionJob boards
30-day media spendEqual budgetEqual budgetEqual budget
Clicks4,550 human-verified4,000–8,000 publisher-reportedMostly bots — not verified
Conversions75–11540–7020–35
Cost per conversion$87–135$145–250$285–500
Engagement6.68%2–4%1–2%
Quality filteringReal-timeRules-based bid capsNone

The difference is the model. Job boards charge flat fees and reach broad audiences with no optimization. Programmatic job-distribution vendors manage CPC and CPA bids across publisher networks, so they buy cheaper clicks but still optimize toward applications rather than hires. TalentXi bids in real time on media impressions and optimizes toward quality — roughly 3–4× more conversions than job boards at about a third of the cost. Vendor figures reflect publicly published CPC/CPA benchmarks; trademarks belong to their respective owners.

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