Recruitment Advertising, Run Like Real Media
TalentXi is a programmatic recruitment advertising platform for enterprise talent acquisition teams — real-time bidding, AI job ad creative, and hire-level measurement, built by the inventor of programmatic job advertising. A higher-performing alternative to job boards and pay-per-click job distribution, with no ATS integration required.
TalentXi is a workspace for talent acquisition and recruitment marketing teams. Launch campaigns from your existing job feed, watch the platform generate and rotate creative, follow bids move across DSPs in real time, and measure the outcomes that matter — quality applicants, starts, and retention.
TalentXi is a programmatic job advertising platform that uses real-time bidding, AI-generated dynamic creative, and closed-loop optimization to deliver verified human job applicants instead of clicks. Founded by Jason Gorham, TalentXi runs programmatic recruitment advertising as a recruitment demand-side platform (DSP) across omni-channel inventory — display, video, CTV recruitment advertising, audio and native — to reduce cost per hire and raise quality of hire.
What is TalentXi?
TalentXi is a programmatic job advertising platform that buys recruitment media through real-time bidding across display, video, CTV, audio, native, DOOH, and in-game inventory, then optimizes toward confirmed hires instead of clicks or applies. It filters invalid traffic before the bid is placed, reports every publisher and placement at the log level, and runs on the XML job feed an employer already publishes — no ATS integration required.
The Team Behind the Platform
Jason invented programmatic recruitment advertising — U.S. Patent Application US20070162323A1.
He spent two decades watching the category he created get reduced to rebidding clicks across job-board inventory. TalentXi is the rebuild: real-time bidding across premium demand-side platforms, AI-generated creative per channel, and optimization toward hires, ramp, and retention rather than applies.
Jason leads product direction and works directly with enterprise talent teams on the media strategy behind every campaign.
Wade joined TalentXi as Executive Advisor in July 2026, bringing more than 20 years of enterprise sales leadership, business development, and go-to-market expertise across AI, SaaS, HR technology, and talent intelligence.
Wade is a revenue and growth executive recognized for building businesses from startup through acquisition, revitalizing underperforming organizations, and creating scalable revenue engines. His career spans founding and scaling ventures, serving as Chief Revenue Officer at Leoforce, VP of Sales at Nexxt, Head of Business Development at Korn Ferry, and Managing Partner at Impact Talent Ventures.
In 2024, Wade was honored with the Titan 100 Award, recognizing him among the most influential business leaders in the U.S.
Five Screens, One Workflow
Most teams are running their first live campaign inside a week.
Connect Your Feed
Point TalentXi at the XML feed or export you already produce. No ATS integration, no new data model. Roles appear in the workspace within minutes.
Launch a Campaign
Pick roles, geography, and target outcomes (quality applicants, starts, retention). The platform sets the plan across DSPs and channels for you.
Review AI Creative
TalentXi generates multiple creative variants per role — sized for display, video, CTV, audio, and native. Approve, edit, or lock brand-safe language in one click.
Watch Bids Move
A live view shows spend rotating across enterprise demand-side platforms and channels. When one channel gets expensive or noisy, budget shifts automatically.
Measure Hires, Not Clicks
The outcomes dashboard ties impressions to applicants, starts, and 90-day retention — with every publisher, format, and dollar visible.
What You Actually Work In
One Dashboard, Every Open Role
Sort by hires-to-date, cost per applicant, and time-in-market. Drill from a role into its live channels, publishers, and creative in one click.
Brand-Safe Ads, Generated for You
Prompt-free creative generation with your brand voice, EVP, and design tokens locked in. Variants per channel, location, and employment type.
A Real-Time View of Where Money Is Moving
See the auction, not just the invoice. Impression-level detail, publisher-level cost, and per-DSP allocation update as the campaign runs.
Applicant → Start → 90-Day Retention
Full-funnel measurement, not just clicks and applies. Configurable outcome events flow back into bidding for continuous optimization.
Bot and Click-Farm Traffic, Structurally Removed
Because ads run as media impressions instead of public postings, there is no crawlable URL for bots. Add DSP-level fraud filters on top.
Roles for TA, Marketing, and Finance
Give recruiters read-access to their reqs, keep creative in marketing's hands, and give finance a clean spend view. All in one workspace.
The Principles Behind TalentXi
Optimized for Hires
Every campaign optimizes toward quality applicants, confirmed starts, and retention — not clicks.
True Real-Time Bidding
Buys across open-exchange DSP inventory, not job-board feeds dressed up as programmatic.
No Integration Required
Runs on the exports and XML feed you already produce. Contract to first bid in under a week.
Transparent by Default
Every impression, publisher, and dollar is visible. No black-box CPA margin.
Inventor-Led
TalentXi was founded by Jason Gorham, the inventor of programmatic recruitment advertising (U.S. Patent Application US20070162323A1).
The full history — the patent, the license, and why the category needed to be rebuilt — lives on its own page.
Get a Walkthrough of the Platform
30 minutes, against your data. We'll show you the campaign, creative, live bidding, and outcomes views — and what your first week live would look like.