We Invented Programmatic Recruitment Advertising — Then Rebuilt It the Way It Was Meant to Work
TalentXi is the operating platform built on the original programmatic job advertising patent — later licensed by Indeed and LinkedIn — and the first rebuild of the category in two decades.
Optimized for Hires, Not Clicks
TalentXi is the programmatic job advertising platform that optimizes for hires, not clicks. TalentXi brings true programmatic architecture to recruitment for the first time.
TalentXi eliminates bot-driven waste by turning job postings into job ads. Rather than pushing static listings to job boards and waiting for clicks, the platform treats every job as a dynamic ad campaign — executed through real-time bidding across leading demand-side platforms, with AI-generated creative that adapts to each channel and audience.
Because TalentXi buys premium, directly sourced inventory instead of relying on job board traffic, bot and click-farm traffic is structurally removed from the equation. Every dollar is optimized toward verified human applicants and quality hires. Learn more at talentxi.ai.
The Category Was Invented, Then Shrunk
In the early-to-mid 2000s, job boards worked like classified ads — employers posted listings and hoped the right candidates would find them. There was no bridge between where job seekers actually searched and where employers were advertising open roles.
Jason Gorham, TalentXi's founder, was the first in the industry to connect job search engines with sponsored job advertising — bringing the programmatic ad-buying model already used in consumer advertising into recruiting. Instead of manual postings, job ads could be targeted, bid on, and optimized like any other paid media.
The innovation was significant enough to patent: US20070162323A1. It formalized the mechanism behind what the industry would later call "programmatic job advertising" — years before the term became common.
The technology was eventually licensed by two of the largest players in the space — Indeed and LinkedIn — meaning the sponsored job ads billions of people scroll past today run on the model Jason built.
What broke next was the intent. Pay-per-click distribution got relabeled as "programmatic." Optimization stopped at the application, not the hire. AI-generated resumes and bot traffic quietly turned most recruitment ad spend into waste. The architecture survived. The original vision did not.
TalentXi exists to restore that vision. True Real Time Bidding across display, video, CTV, audio, and DOOH. Optimized for hires, ramp, and retention — not clicks. The category, rebuilt by the person who invented it.
Jason Gorham
Founder & CEO
Jason is the inventor of the original programmatic recruitment advertising patent, the same IP later licensed by LinkedIn. He has spent more than two decades at the intersection of recruitment media, ad technology, and marketplace design.
His work has shaped how sponsored job advertising is bought, served, and measured across the industry. TalentXi is his rebuild of the category — a platform that returns programmatic recruitment advertising to its original definition.
The Principles Behind TalentXi
Inventor-Led Architecture
The platform is designed by the person who wrote the original patent, not by a team reverse-engineering the category.
True Real-Time Bidding
We buy across open-exchange DSP inventory — The Trade Desk, Amazon Ads, Beeswax — not job-board feeds dressed up as programmatic.
Optimized for Hires
Every campaign optimizes toward quality applicants, confirmed starts, and retention instead of clicks or raw applications.
No Integration Required
We run on the data you already produce, or a standard XML feed. No ATS integration, no engineering tickets, no long onboarding.
See the Platform Built by the Inventor
Get a walkthrough of how TalentXi runs real-time bidding for recruitment — and how it differs from every job-board or CPA-rebidding vendor on the market.