Our Story

Programmatic Reimagined

Programmatic job advertising did not appear overnight. It evolved — and TalentXi is the next step in that evolution.

  1. 2003

    Where It Began

    Jason Gorham began building systems to match job advertising to real hiring results — years before the industry had a name for it.

  2. 2006 – 2013

    The Patent

    That early work became US Patent 7,653,567 B2, covering methods for optimizing job advertising placement and performance.

  3. The Decade That Followed

    What The Industry Built

    Programmatic job advertising went mainstream — but most platforms optimized for clicks and applies, not for the people who actually got hired.

  4. Today

    The TalentXi Evolution

    TalentXi takes programmatic further: campaigns learn from quality applicants, confirmed starts, and retention — so every recruitment dollar works harder.

About the platform

A Clearer Way To Manage Recruitment Investment

TalentXi helps enterprise talent acquisition teams coordinate recruitment campaigns, create relevant role messaging, and understand how investment contributes to hiring outcomes.

Built for CHROs, Talent Operations leaders, and finance stakeholders, the platform brings campaign planning, audience reach, creative, and measurement into one accountable workflow.

What Using It Looks Like

Five Screens, One Workflow

Most teams are running their first live campaign inside a week.

01

Connect Your Feed

Share the current role information your team already maintains. Open positions then appear in one organized workspace.

02

Launch a Campaign

Choose priority roles, markets, and the hiring outcomes your team wants to measure. TalentXi prepares the campaign plan.

03

Review Role Creative

Review on-brand role messages prepared for TV, audio, display, and other digital channels.

04

Monitor Budget Allocation

A live view shows where investment is working and how budget adjusts as campaign performance changes.

05

Measure Hiring Outcomes

The outcomes view connects campaign activity to applicants, starts, and retention with clear cost visibility.

Inside the Platform

What You Actually Work In

Campaigns

One Dashboard, Every Open Role

Sort by hires-to-date, cost per applicant, and time-in-market. Drill from a role into its live channels, publishers, and creative in one click.

Creative Studio

Brand-Safe Ads, Generated for You

Prompt-free creative generation with your brand voice, EVP, and design tokens locked in. Variants per channel, location, and employment type.

Budget Management

A Current View Of Recruitment Investment

Review channel, placement, and cost detail as campaigns run so your team can make timely decisions.

Outcomes

Applicant To Start To Retention

Connect recruitment activity to applications, starts, and retention for a more complete view of hiring performance.

Quality Controls

Campaign Quality Built Into Delivery

Quality controls help keep investment focused on credible engagement and useful applicant activity.

Access

Roles for TA, Marketing, and Finance

Give recruiters read-access to their reqs, keep creative in marketing's hands, and give finance a clean spend view. All in one workspace.

How We Work

The Principles Behind TalentXi

Focused On Hiring Outcomes

Campaigns learn from quality applicants, confirmed starts, and retention.

Broad Digital Reach

Reach relevant audiences across TV, audio, display, and other digital channels.

Designed For Practical Adoption

Begin with the role information and working processes your team already has.

Transparent By Default

Give talent and finance teams a clear view of placement, cost, and outcomes.

Who Built It

Inventor-Led

TalentXi was founded by Jason Gorham, who brings decades of recruitment advertising experience to the platform.

The company’s history and the ideas that shaped its approach live on a dedicated page.

See It Live

Get a Walkthrough of the Platform

In 30 minutes, we’ll review your priority roles, recruitment investment, and the outcomes your team needs to measure.