Writing on Programmatic Recruitment Advertising
Case studies, analysis, and playbooks from the team rebuilding the category. Short reads for people who buy recruitment media.
The Pre-Passive Candidate: Reaching People Before They Search
CEO Jason Gorham on why the best hires never touch a job board — and how programmatic media reaches them before they start looking.
Healthcare Hiring Platform Cuts Cost per Applicant 69% in 60 Days
How retargeting warm candidates instead of chasing new ones collapsed acquisition cost and lifted quality of applicants.
Pay-per-Click Is Not Programmatic
Why the recruitment industry has misused the word 'programmatic' for a decade, and what real real-time bidding actually looks like when you buy across DSPs.
What a DSP Actually Does — In Plain English
Demand-side platforms are the engine of real programmatic. Here is how they bid, what inventory they reach, and why it matters for hiring.
How TalentXi Reduces Recruitment Ad Fraud
Removing the public job posting URL removes the surface bots crawl. Combined with quality-of-applicant optimization, fraud drops structurally.
The Inventor of Programmatic Job Advertising Is Back to Fix the Fraud It Unleashed
Launch of the TalentXi platform and its first published customer case study.