Writing on Programmatic Recruitment Advertising
Case studies, analysis, and playbooks from the team rebuilding the category. Short reads for people who buy recruitment media.
What Is A Performance Hiring Platform?
Recruitment advertising software measured on hires rather than delivery: what it does end to end, the data behind it, and how it differs from an ATS or job distribution tool.
Where Our Data Comes From — And How We Know The People Are Real
The full data chain behind a TalentXi campaign: your job data, how audiences are built from it, verified inventory through DSPs, and how fraud is filtered before the bid.
What Is Programmatic Recruitment?
The term covers two very different things: automated distribution across job boards, and true real-time bidding across the open web. How to tell them apart.
Programmatic Job Advertising Software: Buyer's Guide
The five questions that actually separate vendors, how pricing is structured, and the warning signs to listen for in a demo.
What Is Invalid Traffic In Recruitment Advertising?
Where invalid traffic comes from in job advertising, why job postings are a soft target, and why filtering before the bid beats disputing the invoice.
Cost Per Applicant Vs Cost Per Qualified Applicant
One of these metrics improves whenever you buy cheaper traffic. The other predicts your cost per hire.
Job Boards Vs Programmatic Job Advertising
Boards sell space to people already searching. Programmatic buys open-web impressions to reach people who are not. How the two models differ on reach, pricing and reporting.
How Your Job Ads Affect 90-Day Turnover
Early attrition is usually investigated as an onboarding failure. A large part of it is decided at the media layer, before anyone applies.
Q4 Hiring Surge: A Recruitment Advertising Plan
Seasonal hiring peaks in the same weeks consumer brands spend their annual maximum. How to sequence media so you are not buying at the top.
How To Plan A Recruitment Advertising Budget
Build the number backwards from the hiring plan and your own conversion rates, instead of carrying last year's inefficiency forward.
Programmatic Is Now Accessible Without A Recruitment Marketing Agency
Real-time bidding stayed out of reach for recruiting because of agency fees, spend minimums, and the need for a media trader. Here is what replaced all three.
How TalentXi Eliminates Candidate Fraud in Hiring
Candidate fraud — bot applicants, AI-generated resumes, fake interviews — can't be solved with another ATS layer. See how TalentXi's programmatic model stops it at the source.
The Pre-Passive Candidate: Reaching People Before They Search
CEO Jason Gorham on why the best hires never touch a job board — and how programmatic media reaches them before they start looking.
Healthcare Hiring Platform Cuts Cost per Applicant 69% in 60 Days
How retargeting warm candidates instead of chasing new ones collapsed acquisition cost and lifted quality of applicants.
Pay-per-Click Is Not Programmatic
Why the recruitment industry has misused the word 'programmatic' for a decade, and what real real-time bidding actually looks like when you buy across DSPs.
What a DSP Actually Does — In Plain English
Demand-side platforms are the engine of real programmatic. Here is how they bid, what inventory they reach, and why it matters for hiring.
How TalentXi Reduces Recruitment Ad Fraud
Removing the public job posting URL removes the surface bots crawl. Combined with quality-of-applicant optimization, fraud drops structurally.
The Inventor of Programmatic Job Advertising Is Back to Fix the Fraud It Unleashed
Launch of the TalentXi platform and its first published customer case study.