A Healthcare Hiring Platform Reduced Cost Per Applicant By 69%
In 60 days, cost per applicant dropped 69%.
The platform solved a real problem — connecting healthcare employers with the workers they need. TalentXi helped the team focus its recruitment investment on the audiences and campaign formats producing measurable progress.
Two Audiences, One Shared Investment Plan
The platform connects healthcare employers with the workers they struggle to hire — and it had to win two very different audiences at once.
Healthcare employers and DSOs require a clear, relevant message. Healthcare workers and assistants aren't even looking — they're already employed.
The team needed a clearer view of which audiences and formats were creating meaningful engagement so it could allocate budget with confidence.
Three Calls, One Trajectory
Within 60 days, the math flipped: the cost to win an applicant fell by more than two-thirds.
Three ad-buying systems ran head to head. One drove 4–6× the results — so the budget went there.
Investment shifted toward healthcare workers and owners who had already visited the platform, supporting longer career decisions.
The team concentrated budget on the format producing the clearest results, creating the highest-leverage change of the campaign.
Consistent Follow-Up Created The Strongest Results
These buyers move slowly — a healthcare worker weighing a new job, an owner deciding whether to pay for a tool — and they rarely act the first time they see you. Continued visibility gave both groups time to consider and act.
In high-consideration markets, consistent and relevant follow-up supports better decisions.
See What Focused Recruitment Investment Could Do For Your Roles
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