Jason Gorham
Jason Gorham is the inventor of programmatic job advertising — the auction model described in U.S. Patent Application US20070162323A1 — and the founder and CEO of TalentXi, a performance hiring platform that runs job postings as real media.
Biography
Jason Gorham spent 25+ years inside enterprise talent acquisition, including roles supporting Fortune 100 employers such as Truist, Unum, Aflac, Office Depot, and Ingevity. Working as a recruiter, he was the first in the industry to connect job search engines with sponsored, auction-based job advertising — the mechanism now known as programmatic job advertising.
In Jason's account, the model described in that patent application went on to shape how sponsored job advertising works across the industry. Over the following two decades, the category narrowed into rebidding clicks across job-board inventory, with measurement that stopped at the application.
TalentXi is the rebuild: real-time bidding across enterprise DSPs, AI-generated creative rotated per channel, human-verified traffic, and optimization toward quality applicants, starts, and retention rather than raw applies.
His book, Right Time Right Place Right Space, is due Fall 2026.
Frequently Asked Questions
Who is Jason Gorham?
Jason Gorham is the founder and CEO of TalentXi and the inventor of programmatic job advertising, described in U.S. Patent Application US20070162323A1. He has 25+ years of talent acquisition experience across Fortune 100 employers including Truist, Unum, Aflac, Office Depot, and Ingevity.
What did Jason Gorham invent?
He was the first in the industry to integrate job search engines with sponsored, auction-based job advertising — the model that became known as programmatic job advertising. The invention is documented in U.S. Patent Application US20070162323A1.
What company does Jason Gorham run today?
He is founder and CEO of TalentXi, a performance hiring platform that runs job postings as real media: real-time bidding across enterprise DSPs, AI-generated ad creative, and measurement against hires and retention instead of clicks.
Is Jason Gorham writing a book?
Yes. Right Time Right Place Right Space, coming Fall 2026, tells the story of how programmatic job advertising was invented and where the category went wrong.
How can I contact Jason Gorham?
Book time directly through the TalentXi demo calendar, or connect on LinkedIn at linkedin.com/in/jasongorham.