The Truth About Programmatic Recruitment Advertising
Case studies, vendor comparisons, and the original research behind the platform.
Featured Resources
Case Study
How a healthcare hiring platform cut cost per applicant by 69% in 60 days using TalentXi.
Competitor Comparison
TalentXi vs. Appcast, Joveo, and Recruitics — side by side on bidding, channels, and integration.
Press
Announcements from TalentXi, including the launch of the first true programmatic recruitment advertising platform and a healthcare hiring case that cut cost per applicant by 69%.
Patent & IP
The original programmatic recruitment advertising patent, licensed by Indeed & LinkedIn, now built into TalentXi.
Video
CEO Jason Gorham talks about pre-passive candidates and how programmatic recruitment reaches them before they start searching.
Demand-Side Platform: The Engine Behind Real Programmatic Advertising
A DSP is software that lets a buyer bid on ad impressions in real time across thousands of websites, apps, streaming channels, and digital screens. Instead of calling a publisher and negotiating a rate, the DSP enters an auction milliseconds before the ad loads — and only wins the impression if the price, audience, and context match what the buyer wants.
In consumer advertising, DSPs power how brands buy display, video, audio, connected TV, and in-game inventory. In recruitment, that same infrastructure lets TalentXi reach active and passive candidates where they actually spend time — not just on job boards — and bid per impression instead of paying fixed posting fees or per-click markups.
What A DSP Does
- ·Bids on ad impressions in real-time auctions across open-exchange inventory.
- ·Targets audiences by behavior, geography, device, and content context.
- ·Optimizes spend toward outcomes — not just clicks or impressions.
- ·Connects to supply via ad exchanges (Trade Desk, Amazon, Beeswax).
Why It Matters For Hiring
- ·Reaches candidates beyond job boards — on news, CTV, audio, gaming, and DOOH.
- ·Pays only what each impression is worth, not a flat posting fee.
- ·Optimizes toward quality applicants and hires, not just volume.
- ·Runs on data you already have — or your XML feed. No ATS integration required.
- ·Little to no fake-applicant fraud — there is no public job posting URL for bots to crawl.
Want To See How This Applies To Your Roles?
We run against the data you already have — or your XML feed. No integration required.