Questions Buyers Ask Before A Pilot

How programmatic recruitment advertising works, how it cuts bot applications and cost per applicant, and why no ATS integration is required.

The full FAQ answers what programmatic job advertising is, how TalentXi differs from job board and programmatic job distribution ads, how a recruitment demand-side platform reduces job application fraud, what data TalentXi needs to launch, and whether TalentXi replaces or supplements existing recruitment ad spend.

What is programmatic recruitment advertising?

Programmatic recruitment advertising is real-time bidding on ad impressions to reach active and passive candidates across display, video, CTV, audio, and native inventory — the same infrastructure used by consumer brands. It differs from pay-per-click job-board distribution, which is often also described as 'programmatic' in the recruitment industry. TalentXi is built on U.S. Patent Application US20070162323A1, the original patent for the category.

How is TalentXi different from other recruitment advertising platforms?

Programmatic job distribution platforms and job boards distribute postings across publisher networks using CPC and CPA bid management. TalentXi runs real-time bidding through major DSPs and optimizes toward hires, ramp, and retention rather than clicks or raw applications, with impression, publisher, and cost detail visible to the advertiser.

Why should a VP of Talent Acquisition care about programmatic advertising?

VPs of Talent Acquisition are accountable for cost per hire, quality of hire, and time to fill across dozens or hundreds of open roles. Programmatic advertising reduces waste by bidding only what each impression is worth, reaches passive candidates the boards cannot, cuts fake-applicant fraud (no public posting URL for bots to scrape), and unifies attribution from first touch to hire.

Does TalentXi require an ATS integration?

No. TalentXi runs on the data and exports you already produce — typically an XML feed. No ATS integration, no engineering tickets, no long onboarding. Contract to first bid in under a week.

How does TalentXi reduce recruitment ad fraud and bot applications?

Because TalentXi advertises jobs as media impressions rather than public postings, there is no crawlable posting URL for bots and AI-generated applicant scripts to target. Combined with quality-of-applicant optimization, that structurally cuts the volume of fake and low-quality applications that has been overwhelming corporate recruiting funnels.

How does TalentXi compare to job advertising on cost and results?

TalentXi is measured against job boards by running the same requisitions over the same period and the same budget. At $10,000 over 30 days, job-board clicks are largely bot traffic that is not verified, while TalentXi delivers 4,550 human-verified clicks; job boards typically deliver 20–35 conversions at a $285–500 cost per conversion and 1–2% engagement with no quality filtering, while TalentXi delivers 75–115 conversions at an $87–135 cost per conversion and 6.68% engagement with real-time quality filtering — roughly 3–4× more conversions at 1/3 the cost. Job boards charge flat fees and reach broad audiences with no optimization; TalentXi targets qualified talent with real-time format testing and audience refinement. Figures are illustrative of observed pilot data scaled to $10K against realistic job-board benchmarks and are not guarantees.

What is programmatic job advertising?

Programmatic job advertising is the practice of buying job ad inventory through real-time bidding across demand-side platforms, rather than paying job boards a flat fee or cost-per-click. Each impression is priced individually against how likely that specific person is to become a hire. TalentXi is a programmatic job advertising platform built on U.S. Patent Application Publication US20070162323A1.

How is TalentXi different from Indeed or LinkedIn job ads?

Indeed and LinkedIn sell access to people already searching their own properties, priced per click or per sponsored listing. TalentXi is a recruitment demand-side platform that buys premium media — display, video, CTV, audio, native, DOOH and in-game — wherever the candidate already is, and optimizes toward verified human applicants, cost per hire and quality of hire rather than clicks.

How does TalentXi reduce bot and fraudulent job applications?

TalentXi eliminates bot and fraudulent job applications by sourcing premium, directly-bought ad inventory instead of relying on job board traffic. There is no crawlable job posting URL for scrapers and AI-generated applicant scripts to target, invalid traffic is filtered pre-bid, and post-click validation confirms the applicant was a real human before the spend is counted as a conversion.

What's the difference between programmatic and pay-per-click job ads?

Pay-per-click job advertising bills you every time someone — or something — clicks a posting, so job application fraud is billed as if it were a candidate. Programmatic job advertising bids on individual impressions in real time and can stop paying the moment quality drops, which is why programmatic vs. pay-per-click job ads typically shows a large gap in cost per hire.

How do I integrate my existing job feed with TalentXi?

TalentXi runs on XML job feed advertising: you point us at the standard XML feed you already publish, and we ingest roles, locations and requirements from it. If you do not have a feed, a CRM or CSV export of open roles works. There is no ATS or HRIS integration and no engineering sprint.

Can TalentXi supplement our existing recruitment advertising spend instead of replacing it?

Yes. Most programs start by moving a slice of budget into TalentXi to diversify job advertising spend while job boards keep running. That recruitment media mix strategy lets you compare cost per applicant and quality of hire on the same requisitions over the same period before shifting more budget.

What data does TalentXi need to launch a campaign?

An XML job feed or a CRM/CSV export of open roles, your target markets, and your budget. Historical hiring outcomes help calibrate optimization toward cost per hire, but they are optional at launch.

How long does it take TalentXi to launch?

Contract to first bid is typically under a week, with full omni-channel job advertising — including CTV recruitment advertising and AI dynamic creative for job ads — live within two to three weeks. Because intake is a feed rather than an integration, there is no engineering dependency on your side.

What demand-side platforms does TalentXi bid through?

TalentXi bids through major enterprise DSPs rather than job-board publisher networks, which is what gives a recruitment demand-side platform access to display, video, CTV, audio, native, DOOH and in-game inventory. Every publisher, placement and cost is visible to the advertiser at log level.

Is TalentXi a replacement for job boards or a supplement to existing recruitment ad spend?

Either. As a sponsored job advertising platform, TalentXi can carry an entire req portfolio, but most teams start as a supplement to existing recruitment ad spend and let verified human applicant volume and cost per hire decide how much budget moves.

See the healthcare case study: 69% lower cost per applicant →