Personalized Job Ads Aren't Innovation. Hires Are.
Anyone can put a job ad next to the weather. TalentXi routes your jobs through enterprise DSPs and optimizes every dollar toward confirmed hires.
Things Every Vendor Now Claims
- Live job feed sync
- Dynamic job-level creative
- Geo-radius targeting
- Passive candidate reach on consumer sites
- Career-site retargeting
- First-party lookalike audiences
Yes, we do all of this too. It's the starting line, not the finish line.
The Real Difference
| Agency-run 1:1 display networks | TalentXi | |
|---|---|---|
| Optimizes toward | Response rates & applicant volume | Confirmed hires |
| Who runs optimization | Account teams using AI | XiBID, continuously and algorithmically |
| Media access | A managed network | Direct access to enterprise DSPs |
| Lookalike seed data | Applicants & CRM audiences | Outcome data: who actually got hired |
| Reporting stops at | The application | Cost per hire, by channel, audience and creative |
| Business model | Agency services & retainers | Performance infrastructure you control |
The Engine That Learns From Hires, Not Clicks
Behavioral Segmentation
Reach passive talent by real behavior across premium web, CTV and app inventory.
Outcome-Based Lookalikes
Models built from the people you actually hired and retained, so budget flows toward future hires, not future applicants.
Hire-Level Attribution
Close the loop from impression to hire using the outcomes you share — no ATS integration project. Know your true cost per hire.
- DSP bid
- Ad served
- Apply
- Hire signal
- Back into bidding

U.S. Patent 7,653,567
We Didn't Adopt Programmatic Job Advertising. We Invented It.
TalentXi co-founder and CEO Jason Gorham is the inventor of programmatic job advertising (U.S. Patent 7,653,567, licensed by Indeed and LinkedIn) and a 25+ year talent acquisition executive. XiBID is his second job distribution invention, built to fix what the first generation of the industry never measured: hires.
Read the patent history →"Before you sign with any recruitment ad network, ask one question: 'Can you show me cost per hire, not cost per apply, for every dollar I spend?'"
If the answer involves the words "response rate," you have your answer.
Proof
See how a healthcare employer lowered its cost per applicant with TalentXi.
Read the case study →Frequently Asked Questions
What is hire-optimized job advertising?
Hire-optimized job advertising means bidding models learn from who was actually hired and retained, not from clicks or applications, so budget moves toward future hires.
Does TalentXi require an ATS integration?
No. TalentXi works from your XML job feed and hire outcomes you share, so there is no ATS or HRIS integration project to launch.
What should I ask any recruitment ad vendor?
Ask whether they can show cost per hire, not cost per apply, for every dollar you spend.