TalentXi Brings Job Advertising to Streaming TV

TalentXi today announced that its XiBID platform can now place job advertising on ad-supported streaming television, connecting employers with candidates on the services where they spend their evenings — including Prime Video, Netflix, Hulu, Roku, Peacock, Paramount+, Tubi, Disney+, Max, and YouTube TV, among others.

Why Streaming

Most hiring advertising competes for attention in the same crowded places: job boards, search results, and social feeds. Streaming television is different. It is a lean-back, full-screen, living-room environment where the audience is relaxed, attentive, and — with ad-supported tiers now standard across the major services — reachable through the same programmatic buying that powers the rest of the hiring funnel.

Because inventory is bought programmatically, employers can apply the same discipline to streaming that XiBID applies everywhere else: real-time bidding, tight geographic targeting, and budget concentrated on the audiences most likely to apply.

How It Works

• One platform, every screen. XiBID treats each job as a dynamic ad campaign. Streaming television joins the same buying loop as search, social, display, and native — managed from a single platform.
• Programmatic access to premium streaming inventory. Ad-supported tiers across the major streaming services are reachable through programmatic channels, so employers no longer need separate buys or agency relationships to show up on the living-room screen.
• Built for hiring outcomes. Streaming placements are optimized toward the same goal as the rest of the platform: qualified applicants and hires, not clicks.

A New Frontier for Recruitment Advertising

Job boards compete for a candidate's attention during the few minutes a week they are actively looking. Streaming reaches them during the hours they are simply living their lives. That is where awareness hiring happens — and now it is programmatically available to employers of any size.

Availability

Streaming job advertising is available today through XiBID. Employers can see the full list of reachable streaming services, how streaming fits alongside other channels, and answers to common questions at talentxi.ai/xibid/streaming-job-ads.

About TalentXi

TalentXi is the programmatic job advertising platform that optimizes for hires, not clicks. TalentXi brings true programmatic architecture to recruitment for the first time.

TalentXi eliminates bot-driven waste by turning job postings into job ads. Rather than pushing static listings to job boards and waiting for clicks, the platform treats every job as a dynamic ad campaign — executed through real-time bidding across leading demand-side platforms, with AI-generated creative that adapts to each channel and audience. Because TalentXi buys premium, directly sourced inventory instead of relying on job board traffic, bot and click-farm traffic is structurally removed from the equation. Every dollar is optimized toward verified human applicants and quality hires. Learn more at talentxi.ai.