Give Your RPO Delivery Model A Media Engine You Control
Recruitment process outsourcing providers use TalentXi to buy candidate attention programmatically for every client account — from the job feed they already publish, with bot traffic filtered before the bid and publisher-level reporting per client.
How can RPO companies use TalentXi?
Recruitment process outsourcing (RPO) providers use TalentXi as the media layer behind their delivery model. TalentXi ingests each client's existing XML job feed, builds addressable candidate audiences, generates ad creative per role and channel, and buys individual impressions through real-time bidding across display, video, CTV, audio, native, DOOH and in-game inventory. Invalid traffic is filtered before the bid rather than credited afterwards, and every publisher, placement and dollar is reported at the log level per client — so an RPO can price sourcing as a margin business instead of reselling job-board clicks at cost.
Why RPOs Run Programmatic Instead Of Buying Board Clicks
Margin on media, not just headcount
Job-board clicks are a pass-through cost with someone else's margin baked in. Buying impressions directly gives an RPO a media line it controls and can price.
Multi-client, feed-based onboarding
Each client is onboarded from the XML job feed they already publish. No ATS integration per account, no engineering sprint, first bids typically live in under a week.
Client-level reporting
Publisher, placement, spend and outcome data separated by client and by requisition, ready to drop into a QBR without a black-box summary.
Fraud filtered before it is billed
Pay-per-click sourcing bills bot activity and reconciles later. Pre-bid screening means the spend never leaves the account.
SLA-relevant metrics
Optimization targets qualified applicants, confirmed starts and retention — the same measures an RPO contract is scored on.
White-label friendly
TalentXi runs behind your brand and delivery team. Your recruiters keep the client relationship; the buying engine stays yours to operate.
How An RPO Launches A Client Account
- 1. Connect the client feed — Point TalentXi at the client's standard XML job feed or scheduled export. Roles, locations and requisition IDs flow in automatically.
- 2. Build the audience — Each requisition is translated into an addressable audience — skills, geography, commute radius, seniority and intent signals.
- 3. Generate creative — Brand-safe ad variants are produced for every role, location and format, then rotated automatically against live performance.
- 4. Bid on impressions — Each impression is priced individually in roughly 100 milliseconds across enterprise DSP inventory, with invalid traffic screened pre-bid.
- 5. Report and defend — Log-level results roll up per client: spend, qualified applicants, starts and retention, with media cost and platform fee as separate lines.
Programmatic Media Versus Reselling Job-Board Clicks
| TalentXi programmatic | Job-board click resale | |
|---|---|---|
| What the RPO buys | Individual ad impressions in an open auction | Clicks inside publisher job-board inventory |
| Where candidates come from | Active and passive candidates across display, video, CTV, audio, native, DOOH, in-game | People already searching a job board |
| Bot and invalid traffic | Filtered before the bid is placed | Billed, then partially credited after the fact |
| Client reporting | Log-level publisher and placement detail per account | Aggregated board-level summaries |
| Margin position | RPO controls the media line | Publisher controls the media line |
Key Numbers
Figures cited with the deployment and date they come from.
- 69%
- Lower cost per applicantTalentXi healthcare deployment, 60 days, 2026. See the healthcare case study for methodology.
- <1 week
- Client feed to first bidTalentXi onboarding, feed-based deployment with no ATS integration, 2026.
- ~100ms
- Time to price an impressionStandard real-time bidding auction latency across open exchanges.
- US20070162323A1
- Original programmatic job advertising patent applicationUnited States Patent and Trademark Office, filed by TalentXi founder Jason Gorham.
Frequently Asked Questions
How can recruitment process outsourcing companies use programmatic job advertising
An RPO connects each client's existing XML job feed to a programmatic platform, which builds candidate audiences per requisition, generates creative, and buys individual ad impressions through real-time bidding. The RPO controls the media line, reports publisher-level results to the client, and optimizes toward qualified applicants and confirmed starts rather than clicks.
Does TalentXi work for multiple RPO clients at once
Yes. Each client is onboarded from its own job feed and runs as a separate account with its own budget, audiences, creative and reporting. Spend and outcomes are separated by client and by requisition.
Can an RPO white-label TalentXi
TalentXi is designed to sit behind an RPO's delivery model. Your team operates the campaigns and owns the client relationship; TalentXi supplies the feed ingestion, audience building, creative generation, bidding and reporting.
How does this improve RPO margin
Job-board clicks are a pass-through cost with the publisher's margin already inside the price. Buying impressions directly puts the media line under the RPO's control, and pre-bid fraud filtering means budget is not spent on automated traffic that later has to be credited.
Does an RPO need an ATS integration to start
No. TalentXi runs on the standard XML job feed each client already publishes, so there is no per-client ATS integration. Contract to first bid typically takes under a week.
What does a pilot cost for an RPO
A typical pilot is around $10,000 of media over 30 days on a small set of hard-to-fill requisitions for one client, with media cost and platform fee quoted as separate lines. Request a demo or pricing to get both in writing.
How does programmatic help RPOs hit SLAs on hard-to-fill roles
Job boards only reach candidates who are actively searching. Impression-level buying reaches qualified people wherever their attention already is, which widens the pool for niche and high-volume roles where board inventory has been exhausted.